Rethinking How We Target Consumers: An article by the RAVC.

With the housing market on what appears to be a slow path toward improvement, the growth potential for roofing contractors in the coming year will be largely dependent upon reroofing projects and add-on services. And, while roofing professionals look to marketing to help drive new business and differentiate their services from competitors, tapping into the consumer mindset now will ensure that messaging resonates when the time comes to conduct maintenance or reroof the home.… Read the full article:

 

pdf Rethinking How We Target Consumers: An article by the RAVC (114 KB)

 

 

 

 

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