Originally published in Roofing Contractor Magazine, August 2022.
What if the product or service you provide is so great that your customers cannot wait to tell their family, friends, and neighbors about it? They become your company’s fans and they are literally driving business your way. Drew Cope, owner of Cope Construction & Renovation, Cochranville, Pa., calls such customers, “Our loyal tribe of raving fans.” In our podcast interview with Cope, he shared just how powerful these word-of-mouth referrals can be and how his team takes deliberate steps to obtain them.
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