Originally published in Roofing Contractor Magazine, August 2022.
What if the product or service you provide is so great that your customers cannot wait to tell their family, friends, and neighbors about it? They become your company’s fans and they are literally driving business your way. Drew Cope, owner of Cope Construction & Renovation, Cochranville, Pa., calls such customers, “Our loyal tribe of raving fans.” In our podcast interview with Cope, he shared just how powerful these word-of-mouth referrals can be and how his team takes deliberate steps to obtain them.
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Read the full article - "WOW! What a Word-of-Mouth Referral"
Related Resources:
Podcast: Airing it Out with Air Vent, Episode 23: The Power of Word-of-Mouth Referrals
Additional Resources:
Podcast: Airing it Out with Air Vent, Episode 19: What Separates You from Your Competition?
Read the article - "What Separates You From Your Competition"